http://kevinwatt.org/articles/2006/04/17/google-analytics-vs-adwords-simpler-is-better en-us 40 <p> Google adwords and google analytics use different methods of tracking a &#8216;sale&#8217; for tracking marketing campaigns! Why! </p><p> Adwords has always had a nice way of tracking <span class="caps">ROI </span>- you put a small javascript file or image (I always just used the image) with the particular key and sale amount in the response page, and it coordinates it with whether the user got there from an adwords ad click. Nice and simple! </p><p> &lt;img height=1 width=1 border=0 src=&#8221;http://www.googleadservices.com/pagead/conversion/1122/?value=amount&#38;label=Purchase&#38;script=0&#8221;&gt; </p><p> Analytics has you put a hidden form in the result page text, along with a body on-load event. Huge pain! </p><p> &lt;body onLoad=&#8221;javascript:__utmSetTrans()&#8221;&gt; <br />&lt;form style=&#8221;display:none;&#8221; name=&#8221;utmform&#8221;&gt; <br />&lt;textarea id=&#8221;utmtrans&#8221;&gt;UTM:T|[order-id]|[affiliation]| <br />[total]|[tax]| [shipping]|[city]|[state]|[country] <span class="caps">UTM</span>:I|[order-id]|[sku/code]|[productname]|[category]|[price]| <br />[quantity] &lt;/textarea&gt; <br />&lt;/form&gt; </p><p> Is any of this information used besides the sale amount? Not anywhere I can see. </p><p> Keep it simple, please. One pet peeve of mine is when companies get so large their departments don&#8217;t talk to each other, google stay agile while you still can! </p> <!&#8212;technorati tags start&#8212;><p style="text-align:right;font-size:10px;">Technorati Tags: <a href="http://www.technorati.com/tag/analytics" rel="tag">analytics</a>, <a href="http://www.technorati.com/tag/google" rel="tag">google</a>, <a href="http://www.technorati.com/tag/marketing" rel="tag">marketing</a>, <a href="http://www.technorati.com/tag/puppy" rel="tag">puppy</a></p><!&#8212;technorati tags end&#8212;> Mon, 17 Apr 2006 08:49:53 -0500 urn:uuid:220701c3af9b6702ce2df880a3169b14 kevin http://kevinwatt.org/articles/2006/04/17/google-analytics-vs-adwords-simpler-is-better Coding Uh.. google didn't write analytics, it was produced by Urchin and google just bought/rebranded it. Perhaps they will rewrite it and the similarity to adwords will appear - but not possible on just a buyout. Tue, 02 May 2006 03:44:49 -0500 urn:uuid: http://kevinwatt.org/articles/2006/04/17/google-analytics-vs-adwords-simpler-is-better#comment-605