Google Does it Again - Web Analytics
Posted by kevin Mon, 14 Nov 2005 22:58:35 GMT
For the longest time, I’ve wanted this super professional, super expensive, only slightly useful thing: Urchin web analytics. I used to keep my own stats on how many .edu people visited the site, how many were from england, etc, but processing the logfile started to mean 2 hours of downtime each night.
Guess what google did? The same thing they always do, buy a commercially successful product and make it free.
“How stupid?” was my first reaction. They keep doing this, like with Picasa.
Think about it though – how many more people is this useful for now? They’ve commoditized it. Good web stats are crucial to the web industry, and now when people need them, they’ll go to google.
It’s a rather brilliant move, really. Sometimes it’s fun to dream about what I’d do if I had limitless money, to buy companies and give away their products :)
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